ROI Calculator - Taranis

Capacity Gains (Labor Efficiency)

Hours spent scouting traditionally (per week):

Hours spent scouting with Taranis (per week):

Number weeks in the scouting season:

Number agronomists (optional):

Calculated Capacity Created

1,530 hrs

Hard Savings (Travel & Vehicle)

Average miles driven per week (traditional):

Average miles driven per week with Taranis:

Fuel/maintenance cost per mile ($):

Travel Savings

$10,242

Redeployment Upside (Productive Use of Time)

Additional customer visits made possible (per week):

Average margin value per visit ($):

Potential Upside

$90,000

Efficiency Pillar Total ROI:

$100,242

Value-Added Marketing Services

White label brand setup fee: $8,500

Custom landing page (hosted): $3,000

Video and photography package: $15,000

Custom marketing portal access: $1,200

Annual design software costs: $720

Print materials cost ($):

Taranis ad spend ($):

Shared advertising cost (25%):

Event sponsorships cost ($):

Co-branded apparel cost ($):

Total Value-Added Marketing Value

$20,920

Embedded Customer Experience (CX) Value

Retaining and expanding grower relationships through insights.

Calculation: 4 surveys x $15,000 per survey

Total CX Value

$60,000

Growth Value

Acre Share Uplift

Marketing helps pull forward decisions for prepay or early season commitments.

Current acres with retailer:

Target % acre share:

Avg $ margin/acre:

Product Sales Growth

Co-branded campaigns showcase specific products, lifting volume per acre.

Acres influenced by campaign:

Incremental $/acre from product:

$50,000

Enrollment Growth (Taranis Acres)

Marketing raises awareness, leading to more growers enrolling more acres.

Additional enrolled acres:

Retailer $ margin/acre (Taranis):

$8,000

Total Growth Value

$95,500

Marketing Pillar Total ROI:

$122,080

ROI Executive Summary

Taranis Business Impact Report

Efficiency Gains

Capacity Gains (Labor Efficiency)
Hard Savings (Travel & Vehicle)
Redeployment Upside
Efficiency Pillar Total

Crop Protection & Sales

Additional Margin from Sales
Crop Protection Total

Customer Retention

Margin from Retained Customers
Retention Total

Growth & Acquisition

Margin from Growth & Acquisition
Growth Total

Marketing & Value-Add

Value-Added Marketing Services (Net)
Customer Experience (CX) Value
Total Growth Value (Marketing Attributed)
Marketing Pillar Total

Financial Summary

Total Estimated ROI
Taranis Service Cost
Net ROI

Taranis ROI Calculator

Capacity Gains (Labor Efficiency)

Hard Savings (Travel & Vehicle)

Redeployment Upside (Productive Use of Time)

Efficiency Pillar Total ROI:

Crop Protection & Sales Growth

Crop Protection Pillar Total ROI:

Customer Retention

Customer Retention Pillar Total ROI:

Growth & Customer Acquisition

Growth & Acquisition Pillar Total ROI:

Value-Added Marketing Services

Embedded Customer Experience (CX) Value

Growth Value

Acre Share Uplift

Product Sales Growth

Enrollment Growth (Taranis Acres)

Marketing Pillar Total ROI:

ROI Executive Summary

Efficiency Gains

Crop Protection & Sales

Customer Retention

Growth & Acquisition

Marketing & Value-Add

Financial Summary