ROI Calculator - Taranis

Capacity Gains (Labor Efficiency)

Hours spent scouting traditionally (per week):

Hours spent scouting with Taranis (per week):

Number weeks in the scouting season:

Number agronomists (optional):

Calculated Capacity Created

1,530 hrs

Hard Savings (Travel & Vehicle)

Average miles driven per week (traditional):

Average miles driven per week with Taranis:

Fuel/maintenance cost per mile ($):

Travel Savings

$10,242

Redeployment Upside (Productive Use of Time)

Additional customer visits made possible (per week):

Average margin value per visit ($):

Potential Upside

$90,000

Efficiency Pillar Total ROI:

$100,242

Value-Added Marketing Services

White label brand setup fee: $8,500

Custom landing page (hosted): $3,000

Video and photography package: $15,000

Custom marketing portal access: $1,200

Annual design software costs: $720

Print materials cost ($):

Taranis ad spend ($):

Shared advertising cost (25%):

Event sponsorships cost ($):

Co-branded apparel cost ($):

Total Value-Added Marketing Value

$20,920

Embedded Customer Experience (CX) Value

Retaining and expanding grower relationships through insights.

Calculation: 4 surveys x $15,000 per survey

Total CX Value

$60,000

Growth Value

Acre Share Uplift

Marketing helps pull forward decisions for prepay or early season commitments.

Current acres with retailer:

Target % acre share:

Avg $ margin/acre:

Product Sales Growth

Co-branded campaigns showcase specific products, lifting volume per acre.

Acres influenced by campaign:

Incremental $/acre from product:

$50,000

Enrollment Growth (Taranis Acres)

Marketing raises awareness, leading to more growers enrolling more acres.

Additional enrolled acres:

Retailer $ margin/acre (Taranis):

$8,000

Total Growth Value

$95,500

Marketing Pillar Total ROI:

$122,080

Taranis ROI Calculator

Capacity Gains (Labor Efficiency)

Hard Savings (Travel & Vehicle)

Redeployment Upside (Productive Use of Time)

Efficiency Pillar Total ROI:

Crop Protection & Sales Growth

Crop Protection Pillar Total ROI:

Customer Retention

Customer Retention Pillar Total ROI:

Growth & Customer Acquisition

Growth & Acquisition Pillar Total ROI: