Josh Wurmnest, Heritage FS Strategy and Technology Manager, explains how Taranis has become a communication facilitator for his team of agronomists. 

“Most agronomists are science-based, and science and communication don’t always go hand-in-hand. Taranis provides touchpoints for that agronomy salesperson to reach out to the grower,” he says, adding that the tool also helps to keep communication top of mind for operations of all sizes. 

“Every customer is different,” he says. “Some want you to have coffee with them every morning, and some don’t want to see you unless there’s a problem. As an agronomist, Taranis allows you to customize that relationship and communication to fit the customer. It provides a constant reminder of what’s going on and lets our team use the information as a touch point with our customers.” 

Lawrence shares the “ah-ha” moment he had in finding comfort with Gage as his agronomist on the Shape of Ag series. As both Lawrence and Gage stood in one of Lawrence’s fields—40 miles south of where Lawrence lives—the farmer-agronomist team discussed nutrient deficiencies, weed escapes post herbicide pass, and how dry conditions impacted the efficacy of the herbicide. 

“Gage was already there; he beat me to the field, and he already had the app up and was scouting based on what it was telling him. He walked right to the area that was showing some weed pressure and nutrient deficiency. We walked the length of that 115-acre field, to the back corner where there isn’t road access and then he made his recommendations to wait another week and see what developed before spraying,” Lawrence says. “That was the confidence builder for me because I was looking at exactly what he was and, as important, I got some understanding of his expertise in agronomy, which made me feel a lot better about him as my rep.”