The Ease of ROI
Driving Retail Growth and Profitability
The Ease of ROI
Driving Retail Growth and Profitability
Driving Retail Growth and Profitability
Retailers today face more competition than ever. Growers expect not only products, but trusted insights and proof of value. Taranis helps you deliver both.
Taranis is more than a scouting tool —
it’s a growth engine that helps retailers protect revenue, capture new business, and demonstrate measurable ROI.
With Taranis, you can:
- Strengthen relationships and increase loyalty with existing growers
- Expand your footprint by winning new customers with a differentiated offering
- Drive more sales of higher-margin products through targeted recommendations
- Improve efficiency, freeing agronomists to cover more acres and spend more time with growers
Economical
- Improve efficiency with faster scouting and more acres covered
- Drive revenue with timely, targeted input sales
- Grow loyalty and share of wallet through trusted insights
Emotional
- Confidence in decisions backed by data, not guesswork
- Peace of mind knowing threats identified before they spread
- Stronger trust between advisors and growers
Environmental
- Taranis Conservation™ drives dollars to growers that can be reinvested in premium products and solutions, while helping retailers differentiate and retain grower business
- Fewer passes and optimized applications lower fuel use, emissions, and runoff
- Targeted, timely management supports healthier fields and soils
Economical
- Improve efficiency with faster scouting and more acres covered
- Drive revenue with timely, targeted input sales
- Grow loyalty and share of wallet through trusted insights
Emotional
- Confidence in decisions backed by data, not guesswork
- Peace of mind knowing threats identified before they spread
- Stronger trust between advisors and growers
Environmental
- Taranis Conservation™ drives dollars to growers that can be reinvested in premium products and solutions, while helping retailers differentiate and retain grower business
- Fewer passes and optimized applications lower fuel use, emissions, and runoff
- Targeted, timely management supports healthier fields and soils
From Insights to Your Advantage
Acquisition
Capture millions of acres of leaf-level data at submillimeter resolution
Analytics
Agronomists, AI, and Machine Learning deliver actionable crop insights at scale
Action
Visualize and prioritize in-season needs and plan for next season
Advantage
Turn insights into efficiency gains, stronger customer loyalty, and higher-margin sales
How Taranis is driving economical ROI for retailers
Efficiency
Free up agronomist time and reduce travel costs
Crop Protection Sales & Growth
Turn early insights into higher-margin sales
Customer Retention
Strengthen relationships and protect revenue
Overall Growth
Expand share of wallet with existing growers
Customer Acquisition
Win new business with a differentiated offering
EFFICIENCY
A Three Part Story
Efficiency reflects how Taranis enables agronomists to cover more ground, reduce operating costs, and reinvest time into higher-value activities. It’s not about cutting staff — it’s about creating capacity and turning that capacity into growth.
- Confidence in decisions backed by data, not guesswork
- Peace of mind knowing threats identified before they spread
- Stronger trust between advisors and growers
ROI IN ACTION:
CROP PROTECTION & SALES GROWTH
Crop Protection & Sales Growth reflects the additional product revenue retailers gain from early detection and targeted agronomic recommendations. This pillar highlights how Taranis insights drive higher-margin sales and stronger influence over grower purchasing decisions.
- Early detection of weeds, diseases, and nutrient issues enables targeted recommendations.
- Increased sales of higher-margin products (e.g., fungicides, specialty herbicides).
- Greater influence on grower purchasing decisions by delivering more services.
ROI IN ACTION:
CUSTOMER RETENTION
Retention represents the revenue protected when growers renew business with the retailer because of the ongoing value they receive through Taranis. It focuses on reducing churn and safeguarding long-term revenue streams.
- Reduced churn by demonstrating clear, ongoing value.
- Stronger agronomist–grower relationships driven by more meaningful touchpoints.
- Higher likelihood of renewal through visible ROI.
RESOURCES:
OVERALL GROWTH
Overall Growth captures the expansion of business with existing customers increasing acres enrolled, selling additional products and services, and driving year-over-year growth within current accounts.
- Year-over-year sales expansion across enrolled growers.
- Increased “share of wallet” as growers purchase a broader mix of products and services.
- Scalability of insights across larger acreages and multiple locations.
ROI IN ACTION:
CUSTOMER ACQUISITION
Customer Acquisition measures the new business won when retailers use Taranis as a differentiator to attract new growers. This includes incremental revenue and margin from accounts that would not have been gained otherwise.
- Differentiated retailer offering to win new grower accounts.
- Use of Taranis insights as a sales and service tool to attract prospects.
- Expansion of market footprint through bundled solutions.
Value in Action:
Additional Benefits of Taranis
Decreased Costs & Efficiency Gains
Beyond the Numbers
IMPROVED DECISION-MAKING
Confidence backed by field-level data
BETTER TIME MANAGEMENT
Less manual scouting, more time
with growers
SUSTAINABILITY IMPACT
Targeted applications reduce environmental load
TRACEABILITY
Digital records support planning
and compliance
Key Takeaways
Taranis drives ROI across five pillars:
Efficiency, Crop Protection Sales & Growth, Customer Retention, Overall Growth, and Customer Acquisition
Hard-dollar value is seen in labor, travel, chemistry, and margin growth
Ripple effects extend beyond enrolled acres, influencing broader sales and strengthening grower trust extend beyond enrolled acres, influencing broader sales and strengthening grower trust
Qualitative benefits — stronger decisions, sustainability, and better service — build long-term loyalty
Join us for a Webinar
The Ease of ROI: How Efficiency Fuels Growth
Thursday, October 30, 2025
9 AM CT / 10 AM ET
Discover how simple it can be to prove value. Join us for The Ease of ROI: How Retailers Win with Taranis and see how leaf-level intelligence turns insights into measurable profit. Learn how to track ROI, strengthen customer loyalty, and grow acre share—without adding extra work to your team.
Additional Upcoming Ease of ROI Webinars
Thursday,
November 20, 2025
Strategic Business Planning & Marketing for Growth
11:30 AM CT / 12:30 PM EST
Thursday,
December 11, 2025
Boosting Crop Protection Sales and Overall Growth
11:30 AM CT / 12:30 PM EST
Thursday,
January 15, 2026
Winning at Customer Acquisition & Retention
11:30 AM CT / 12:30 PM EST
